Privacy Policy
Last Updated: 2026
Berkshire Chase ("we," "us," "our," or "Company") operates berkshirechase.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information you provide directly, including:
- Personal identification information (name, email address, contact details)
- Technical data (IP address, browser type, operating system)
- Usage data (pages visited, time spent, referral sources)
- Cookie data and similar tracking technologies
Information is collected when you navigate our site, subscribe to updates, or interact with our content. We may also collect data automatically through cookies and analytics tools.
How We Use Information
We use collected information to:
- Provide, maintain, and improve our website and services
- Track affiliate conversions and commission eligibility
- Conduct analytics and understand user behaviour
- Send promotional communications (with your consent)
- Comply with legal obligations and prevent fraud
- Personalise your experience and content recommendations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Tracking Cookies: Monitor clicks and conversions for partner casinos
- Marketing Cookies: Deliver targeted advertising and retargeting
You can control cookies through your browser settings or opt out using industry tools such as the Your Online Choices platform. Disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino and gambling affiliate websites. We are not responsible for the privacy practices, terms, or content of third-party sites. Each linked website maintains its own privacy policy, and we encourage you to review them before providing personal information.
Your Rights
Under UK GDPR and Data Protection Act 2018: You have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request erasure of your data ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us using the details below. We will respond within 30 days.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically, we retain user data for up to 24 months unless a longer retention period is legally required or necessary for affiliate tracking and dispute resolution.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:
Email: [email protected]
Website: berkshirechase.com
We aim to resolve any concerns within 30 days. If you are unsatisfied, you may lodge a complaint with the Information Commissioner's Office (ICO).