Privacy Policy
Last Updated: January 2026
Berkshire Chase ("we," "us," "our," or "Company") operates berkshirechase.com. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our website and services.
Information We Collect
We collect the following types of information:
- Personal Information: When you voluntarily submit information, we may collect your name, email address, phone number, and postal address.
- Technical Information: We automatically collect your IP address, browser type, device type, operating system, and pages visited.
- Cookie Data: We use cookies and similar tracking technologies to collect information about your browsing activities and preferences.
- Usage Data: We collect information about how you interact with our website, including clicks, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To improve and optimise our website functionality and user experience.
- To conduct analytics and understand user behaviour and traffic patterns.
- To track affiliate commissions and partner referrals.
- To send you relevant marketing communications (only with your consent).
- To comply with legal obligations and prevent fraud.
- To personalise content and recommendations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand user behaviour through tools like Google Analytics.
- Affiliate Tracking Cookies: Enable us to track referrals and commissions from partner casinos.
- Marketing Cookies: Used to deliver targeted advertising and measure campaign effectiveness.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to external gambling operators and affiliate partners, including casino websites and betting platforms. We are not responsible for their privacy practices, policies, or content. We recommend reviewing their privacy policies before providing any personal information. These third parties operate independently, and we have no control over how they collect, use, or protect your data.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal information we hold about you.
- Right to Rectification: You may correct inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing for marketing and profiling purposes.
- Right to Withdraw Consent: You may withdraw consent at any time.
If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or other state privacy laws. Please contact us for more information.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Typically, we retain:
- Account and contact information: For the duration of your engagement with us and up to 3 years afterward.
- Analytics and usage data: Up to 24 months.
- Affiliate tracking data: As required for commission reconciliation, typically 7 years.
- Marketing communications: Until you unsubscribe or withdraw consent.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: berkshirechase.com
We will respond to data subject requests within 30 days of receipt in accordance with UK GDPR requirements.